Check out how social media can really affect a campaign.

Zig.marketing has recently launched (3) new digital campaigns for different brands within The Sherwin-Williams Company. Check out how social media can really affect a campaign.

Krylon has launched the first ever spray wood stain, using only interactive means with a Save Our Saturday (SOS) campaign, http://www.saveoursaturdays.com/, that revolves around helping men perform their honey-do list jobs faster and entering them to win a trip to Baseball’s Fall Classic. On the site, people get time-saving project ideas and participate in a six-month long ultimate sports trivia contest. There is over $10,000 worth of prizes available, including the baseball trip big screen TV’s and $25 gift cards. The April question is which baseball team you think will have the most wins by May 1st, 2009? If you're feeling lucky, go to the site and play!

Within (13) days of launching Krylon’s SOS website, we have had (1,861) people sign up for the sports trivia contest, and (546) people opt-in to receive information from Krylon, or about 29% of the contest participants. There are static and flash banners running on sites like HGTV and ESPN to promote the site along with blogging. Email marketing and paid search will start within the next few weeks and we anticipate the numbers soaring.


For Dutch Boy, Zig created an interactive My House Stinks campaign around their newly launched Refresh™ odor-eliminating paint. The viral-based campaign, http://www.myhousestinks.com/, involves consumers sharing and posting their ugly, stinky room pictures that others will then vote on. Can you imagine what a room that has garbage piled up, animal feces and fermenting science experiments hidden in corners would look like? Now you can! These are just some of the current stinky room submissions people have posted. Good thing computers don’t have smell-o-vision, can you image the smell?

The site has been live for (13) days and we already have (45) stinky rooms posted and over (190) votes cast. You too can upload your own stinky room and cast your vote on. There is over $13,000 worth of prizes up for grabs, including the grand prize of a Refresh Paint room makeover that includes (50) gallons of Refresh paint and $5,000 and monthly prizes of (4) gallons of Refresh paint. Currently the only advertising running is static and flash banners on sites like BHG and HGTV along with blogging. Just think about how many new rooms we’ll get after we start email marketing and paid search!


The third site that Zig helped launch was Pratt & Lambert‘s Green Palette Architectural Information Center, http://www.mygreenpalette.com/, which focuses on the business-to-business segment of architects, giving them a forum to learn about green sustainability and a platform to post and comment on each others green designs. Once portfolios are posted, peers can comment on projects submitted, get ideas about what others in the architectural community are doing or they can read the latest news in sustainability.

Since the site launched at the end of March, we have (41) portfolios posted from all over the United States from Washington to New York and California to Florida. To upload your own green portfolios, or to see what others are working on, visit http://www.mygreenpalette.com/. You can see static and flash banners running on sites Arch Record and ED + C to drive traffic along with blogging. Just wait until we start our email marketing and paid search, we expect the number of portfolios and comments to sky rocket!