Zig is using viral marketing, an online form of word-of-mouth marketing through, for three different brands of Sherwin-Williams. And it's working.
In just three weeks, Krylon’s Save Our Saturdays Sweepstakes has had over 2,300 contest participants and more than 700 opt-ins. Hurry up and answer April’s sports question, May will be here before you know it! http://www.saveoursaturdays.com/
For Dutch Boy’s My House Stinks Contest, we’re on a mission to find the ugliest, stinkiest room in America. Some of the viral components being used are blogging, twitter and Facebook. In the three weeks since the site’s launch, http://www.myhousestinks.com/, we have 3,500+ unique visitors, over 55 rooms posted and hundreds of voters.
Check out Pamela W’s room from Marysville, WA. Her son’s hobby is conducting science experiments, and on occasion he forgets to clean then up. Not a very pleasant surprise for his mom to find while cleaning. http://www.myhousestinks.com/stories/view/69/0/0
Pratt & Lambert’s architectural sustainability sharing site, http://www.mygreenpalette.com/, is jumping with new portfolio entries. Leveraged by peer sharing, blogging, twitter and Facebook, so far there have been over 1,300 architect visitors, 73 projects posted and over 600 project views.
One of the most popular portfolios is Jonathan Feldman’s House Ocho in San Francisco CA. Check it out and many others to find your favorite. http://www.mygreenpalette.com/projects/detail/39
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