Wednesday, March 25, 2009
Twitter with Historic Year over Year Growth
Tuesday, March 24, 2009
Social Media Monitoring
- You can see which popular blogger's are frequently discussing your brand/product.
- You can see which sites are talking about you
- You can see what sites each blogger or site links out too.
www.zigmarketing.com
Monday, March 23, 2009
Banner Advertising Ah-Ha..... People More Likely to Click Ads that are Relevant
- 40% - 18-24 yr. olds
- 32% - 45-54
- 26% - 18-24
- 14% - 45-54
- 20% - 18-54
- 16% - 45-54
Another search "fix"
Ugh...not sure i agree with this. So everyone is going to go out and add "cheap" what does that do to your brand??
Monday, March 16, 2009
Google Dominates U.S. Searches
- Yahoo! (17% of all U.S. online searches, down 17% from a year earlier)
- MSN (6% off all searches, down 20%)
- Ask.com (4%, down 10%)
Five Tips to Help Improve Your SEO (Search Engine Optimization)
- Creating a robust internal link structure among your web pages for search engines to follow
- Use keyword rich text for the links
- Delicious.com
- Reddit.com
- Digg.com
- eblogger.com
- wordpress.com
- technorati.com
Wednesday, March 11, 2009
Google Tackles Behavioral Marketing
It’s about time for Google to get in the behavioral targeting (BT) game. According to ComScore, Google has over 75% reach on the web so it only makes sense to offer targeting 2.0, BT. Being able to aggregate that level of data across their search and network, gives them a compelling arguement for giving a better slice of a user’s behavior, opposed to other networks with less reach, and less areas to pull cookie data from.
Smaller behavioral targeting firms sell or at least should sell based on their data collecting algorithms since most do not have the reach of a Google or Yahoo!. Google like PlatformA has a network, and has operated based on content/contextual channel targeting but now is integrating behavioral targeting technologies with the acquisition of DoubleClick (just as PlatformA acquired Tacoda). Pressure from the recession is affecting the online ad space, and with the amount of ad space inventory nearly limitless, smart marketers are looking for better ways of targeting their audiences outside of just content/contextual targeting.
It will be interesting to see how Google’s behavioral targeting solution competes with the likes of Audience Science (formerly Revenue Science), PlatformA (Tacoda), Specific Media, and others. There is no question they have the reach, and more data to aggregate together, but do they have the technology and algorithm behind the network to fuel true behavioral targeting? Time will tell.
Check out Ad Age’s Article at: