Search engine power player Google accounted for 72% of all U.S. online searches conducted in February, an 8% increase compared to last year, according to Hitwise.
Google towers over its competitors:
- Yahoo! (17% of all U.S. online searches, down 17% from a year earlier)
- MSN (6% off all searches, down 20%)
- Ask.com (4%, down 10%)
Having such control in the search engine marketplace makes Google the best destination for companies new to online adverising especially Search Engine Marketing (SEM). Google's Pay Per Click (PPC) model allows advertisers to only pay when their ads are click on, not just served.
Reaching 72% of all searches, and only paying when people select your product offering; Two compelling arguments to get in the SEM game.
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