The study measured the 4 major traffic source categories:
- Direct access and bookmarks
- Paid listings
- Organic listings
- Other referrer
Most likely to buy are consumers who navigate directly to a retailer's site by typing in a URL or clicking on a bookmark (7.38% conversion rate). Consumers who came to an e-commerce site from another site or an e-mail converted at 6.58%.
Although a lot can be said about SEO, PPC according to this study can target more people in the purchase funnel, searching out products/services. PPC allows advertisers to test and optimize their campaigns based on keywords, descriptions, offerings (free shipping, promo codes,etc) all on a budget. PPC is one of the first things we reccomend to any client, current or new. SEO is definitely part of an overall strategy, when PPC is typically campaign focused. The best fit is when you can have your SEO and PPC working in tandem, being listed high in both.
or to read about it on Internet Retailer click here
2 comments:
Just curious - i get that a PPC has a higher click thru rate, but a higher conversion rate per click. I just wonder why - is it that we trust a brand that is spending money on advertising?
Just curious - i get that a PPC has a higher click thru rate, but a higher conversion rate per click. I just wonder why - is it that we trust a brand that is spending money on advertising?
Post a Comment