What's the big Ah Ha?....Targeting Relevance in Display Advertising!
At Zig we don't buy mass reach sites, we buy relevance, and actually we buy contextually relevant pages on contextually relevant sites. Selling paint?... why not be in the painting and decorating section of a DIY/Home Improvement site. Get in front of people who are the closest to making a purchase decision about your product(s) as possible! This type of targeting has helped us increase purchase intent for many of our clients at the conclusion of their digital campaigns.
It is also important to note that display ads may often lead to increases in search engine traffic on sites like Google, Yahoo!, and Bing (Microsoft). All the more reason to have a truly integrated digital campaign, using multiple strategies such as display ads, emails, search, social media and more.
No comments:
Post a Comment