According to The 2009 Women in Social Media Study of the 79 Million women online, over half are taking part in social media on a weekly basis. This study by BlogHer, iVillage and Compass Partners also showed that 64% of women are nearly twice as likely to use blogs than social networking sites as a source of information. 43% Use social media for advice and recommendations and 55% for opinion-sharing.
Social Media Activities include:
- Social networks (e.g. Facebook, MySpace, LinkedIn)
- Blogging
- Reading blogs
- Posting to blogs
- Message boards & forums
- Status Updating (e.g.Twitter)
Companies looking to tap into women for product advertising shouldn't question whether or not to enter social media. The real questions should involve "How to connect with my target audience?" and "What can I offer them via social media".
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