Twitter Alone is Not Enough

A recently published study by Nielsen stated that more than 60% of US Twitter users fail to return back the following month. With only 40% of Twitter users being "loyal", marketers should be cautioned that Twitter, although growing at an incredible rate, is still only one piece of the total social media puzzle.

Marketing executives are looking to Twitter, the 140-Character micro-blogging site, as the answer to all their company's social media needs. The true of the matter is that social media involves a lot of work and hours, with more and more companies employing "community managers" to handle all of the companies social media tasks at a full time level. These managers Tweet on behalf of companies and manage brands in all social media by monitoring and responding to what customers and others are saying about their company, product, or service.

When companies and people are beginning their involvement in social media, it is important for them to be monitoring and reviewing the following:

-Facebook/Myspace/LinkedIn, etc
-Blogs, Micro-Blogs (Twitter)
-Message Boards /Wiki's
-Social Bookmarking & Sharing sites
-YouTube/Video Sharing sites