Nielsen recently released a global study of over 25,000 Internet consumers from 50 countries, recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising worldwide. 90% of consumers surveyed said that they trust recommendations from people they know, while 70% trusted consumer opinions posted online. Social media is not just a fad, but here to stay, and more and more companies are beginning to add social media strategies to their advertising budgets.
“The explosion in Consumer Generated Media over the last couple of years means consumers’ reliance on word of mouth in the decision-making process, either from people they know or online consumers they don’t, has increased significantly,” says Jonathan Carson, President of Online, International, for the Nielsen Company.”
We have currently implemented social media campaigns for multiple clients of ours; engaging people talking not only about promotional campaigns, but also about the client's #1 concern, the product/service they sell. Tracking Pre and Post campaign “buzz" for our campaigns has only brought the need of social media for clients to fruition for us.
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